Our 1:1 Life Cycle solution brings all of our programs together into an end-to-end systematic and strategic solution that enables you to expand market share and establish a sustainable competitive advantage.
No matter what stage or life cycle a prospective customer or existing customer is in, this solution provides the needed data-driven communications to efficiently and effectively acquire, retain and convert them to higher profitability.
The 1:1 Life Cycle solution comprises the following programs:
Lead Generation Program
- Generates interest and consideration
Lead Treatment Program
- Ranks and segments leads
- Converts leads to next-step activities
Sales Integration and Automation
- Provides personalized, Web-based sales collateral
Loyalty Hurdles Program (Retention and Conversion)
- Generates trigger-based communications
- Enables advocacy-based communications to drive referrals
This solution enables you to drive results in each of the following seven core strategies:
- Acquiring new customers while reducing the cost of doing so
- Retaining first-time customers for additional visits or transactions
- Migrating rising customers to high-value customers while increasing their spend
- Keeping high-value customers while increasing their spend
- Identifying struggling customers and retaining them
- Winning back those customers who are close to defection
- Regaining former customers
This chart graphically depicts the seven 1:1 Life Cycle marketing strategies (from left to right):
